Smallholder farmers provide 90% of the food that we eat. They own significant land, yet over 60% of smallholder farmers go hungry and live in Poverty. Strategies that improve the profit and welfare of smallholder farmers are usually also positive business indicators for our trading partners.Safari Cities has created an integrated set of services to improve farmers’ access to credit financing, and quality input services through our many trading partners. We believe that to increase farmers’ profit in a sustainable way, farmers need to have increased yields, direct access to quality input and access to the market.

How we work with trading partners
November 11, 2019
Who is a Trading Partner ?



Our Trading Partner services cover the following broad group of entities that offer products and services to support the smallholder farmer’s business.

  • Equipment Sharing or rental
  • Agro Input Providers
  • Transport Providers
  • Agro Processors
  • Market connectivity
  • Linkage Brokers / Consultants
  • Large landowners
  • Institutions

Agro service providers can list their services or products in the Safari Cities Marketplace so that our growing list of farmers and cooperatives can shop for your services or products.

The Problem



Smallholder farmers provide 90% of the food that we eat. They own significant land, yet over 60% of smallholder farmers go hungry and live in Poverty. Strategies that improve the profit and welfare of smallholder farmers are usually also positive business indicators for our trading partners.

Top on the list of problems faced by the smallholder farmer includes access to finance and quality input services.  Dalberg Consulting Firm estimates that less than three 3% of the financing needs of farmers are being met. Our experience on the field shows that even when the farmer has access to funds, it is almost impossible for the farmer to be successful due to the lack of timely access to quality services. The farmer may not be aware of available services, may have to contend with shylock middlemen, or may lose over 50% of the harvest to spoilage due to poor transportation services. These factors increase farmers’ risk of failure and the Bank’s lending risks.

Mechanization services are relatively expensive, not usually available in farmer’s local area, and definitely beyond the reach of the smallholder farmer when you add the disproportionately high cost of equipment haulage. Hired farm labor is scarce and usually unreliable. The result is that the smallholder farmer can’t expand her business. This equates to lost opportunities for agro service providers.

Our Solution



Safari Cities has created an integrated set of services to improve farmers’ access to credit financing, and quality input services through our many trading partners. We believe that to increase farmers’ profit in a sustainable way, farmers need to have increased yields, direct access to quality input and access to the market.

We work with farmers by organizing them into groups, providing governance, training and positioning smallholder farmers to obtain timely access to credit. We’re creating an ecosystem in which farmers can get access to credit and quality services.

Agro service and input providers can join Safari Cities as trading partners and list their products in our marketplace to create shop awareness for our growing group of farmers and farmer groups. Registration is free. Tell us the areas you cover and farmers (usually through their cooperatives) can order products as needed.

Value Chain Specialization: In addition to the general transactions described above, Safari Cities also follows a location specific, value chain specialization strategy. Based on data intelligence, and transaction volumes from our platform, Safari Cities may contract with Strategic Trading Partners to provide specific services for selected value chain in selected communities. This strategy creates higher business volumes for our trading partners, improved logistics and higher profits for both trading partners and participating farmers. For example, we are specializing in the Cassava Value Chain in Iseyin area of Oyo State.